Strategic Outreach

Managing Change Via Communications

The Black Hole in the Middle

As a communicator, one of the most enlightening aspects of training for Accelerating Implementation Methodology (AIM)  is the focus on mid-managers during change within a large organization. When they aren’t on board with a major change, they can truly represent a black hole.  Many organizations have made the mistake of going this route (below):

  1. Executive leaders sign on and sponsor the change initiative
  2. These leaders issue the edict/pep talk in a memo to all staff
  3. Mid-managers shrug their shoulders and quietly begin passive resistance.
  4. Staff listens to their managers and adopts the “who cares” attitude; indifference and resistance builds.

In any cheese-moving, game-changing upheaval, the most resistance to change will typically come from those who have the highest vested interest in things remaining the same. As AIM’s Don Harrison puts it: long-employed managers have been told for years that if they play by the rules, they’ll advance.  Now you’re changing the rules.  They’re confused, afraid, and/or angry.  That’s why our communication tools during change focus on managers – helping them to absorb it and articulate it for their staff.

Black_hole

Resistance can surface “out of nowhere.”  I’ve been part of a major organization-wide change where it was realized in the 11th hour right before go-live that a whole department was on the sidelines and hadn’t done any of the training. The department’s director calmly commented:  “Oh, didn’t we tell you, we’ve decided not to participate.”  Needless to say, that wasn’t an option.

So I’ve learned not to confuse awareness with understanding, much less subscription to the cause.  We strive in our communication programs to answer two questions:  “How does this impact me?” and “What’s in it for me?”

Advertisements

January 21, 2015 - Posted by | Acquisition Communications, Change Management, Corporate Communications | , , , , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: