Strategic Outreach

Managing Change Via Communications

One ERP Vendor Product Page Scores High

B2B home page rating scaleBy its nature, ERP (Enterprise Resource Planning) installations are complicated and broad in scope.   Below, I rate the product home pages of three top ERP vendors, using my Core Score method (see point criteria at right).

NetSuite (an ERP package combining CRM, ERP and web activity) is the winner, awarded all the points except for “News headline and link,” totaling  11.  But they also get 4 bonus points, with 3 of them for effectively differentiating their product/service from competitors.  So the grand total is 15.

I love the use of many customer logos that are links to Customer Success Stories – although it would be better if the stories were on web pages rather than downloadable PDFs.

By comparison, Microsoft Dynamics ERP and SAP Business All-in-One product home pages both score 9.  Sage MAS 500 did poorest among those examined, with 4 points out of 12.

All companies got one bonus point for not using “leader” or “leading” in the text, although NetSuite succumbed on their “About” page. All are clearly leaders in the ERP game and can prove it – nothing would be gained by proclaiming it.

Advertisements

November 8, 2010 - Posted by | B2B home page, B2B messaging, Brand and Reputation, Issues That Worked, Tech Sector Thought Leadership | , , , , , , , , , , , , , , ,

1 Comment »

  1. Very useful article!!
    Binarch.com provides effective ERP Software for small and medium level business. Binarch also provides Software design & development, SEO Services, SharePoint portal development, We serve to guide our clients aggravate their businesses multi-folds, through our leading edge technology solutions.

    Comment by ERP Software Vendor | November 9, 2010 | Reply


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: