Strategic Outreach

Managing Change Via Communications

Lumen Legal: Content That Rocks the Issues, Year After Year

I have had the pleasure since 2005 of working with a successful entrepreneur, and leader of entrepreneurs, David Galbenski, CEO and founder of Lumen Legal.  Lumen’s on-going programs are all about content that gets to the heart of the dramatically-changing legal services industry, with no hesitation about stirring up debate.  When law firms charge corporations $250/hour and up, even for thousands of hours of mundane document review work related to litigation, it’s a ripe environment for cost-cutting creativity. The result: Lumen has evolved from a regional player into a national one, with growth averaging 10 to 15%.

lumen_logo

Dave complements this thought leadership by committing significant time to support fellow entrepreneurs; he served as the Chairman of EO, the international Entrepreneurs’ Organization this past year. It’s a role that involves speaking engagements, blogging and media relations.

Rather than blather on and on, here’s a quick chronological blow-by-blow summary of the initiatives that we accomplished.

2005

== Position Paper: Offshore Legal Services – The Drive to Productivity

Sent to industry opinion leaders, the media, and others.  Explores the high cost structure of U.S. law firms, and offers an answer.

== Launch an Industry-Issues Micro-site: www.offshore-legal-services.com

The site explored the benefits (and challenges) of using lawyers in India to perform labor-intensive document review, with greater speed (they work while we sleep) and at much lower cost. Lots of facts, resources, ideas.  No direct promotion of Galbenski’s company.

This “first-in” web initiative trumped the competition, with a one-year lifespan relevancy.

David Galbenski's Mission featured in Inc. Magazine

David Galbenski's Mission featured in Inc. Magazine

2006

== Big Interviews and Exposure

From law industry trade publications to national business media, including a three-page company profile in Inc. magazine (January 2006), just prior to the…

== Launch of the New Company Name, Brand Identity, Expanded Services

Included launch event with industry opinion leaders and media in attendance.

2007-08

== Thought Leadership via Editorials as the Discussion Evolves

Included penned-and-placed by-lined articles such as Document Review Cost Containment: Outsourcing Options Evolve to “Best Shore and The Road to Better Retention of Associates. On-line and print. Blog monitoring and response steps up.

== Dave Galbenski begins year-long term as Chairman of the Entrepreneurs’ Organization (with membership in 35 countries). More blogging, speaking engagements, media relations. Horizons are expanded, internationally.

2009

A new book written by David Galbenski, Unbound: How Entrepreneurship is Dramatically Changing Legal Services Today (see the promotional site www.unboundlegal.com) is completed, providing a broader perspective on the changing landscape of corporate legal services.  The hardcover version has now been sent to key editors and influencers, with personal follow-up from Dave.

Unbound_bookcover

Along the way, Dave and Lumen Legal garnered numerous awards, providing additional media exposure. I’ll provide further updates on Lumen Legal’s activity on this blog.

The point is this: it’s a big time commitment, but embracing the Thought Leadership role works.

Lumen Legal provides Perspective Papers to the legal services industries

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September 28, 2009 - Posted by | Uncategorized

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