About

ABOUT THE AUTHOR

David Gordon Schmidt is a builder of communications programs that work internally (employees, stakeholders) or externally (aimed at markets) to help people embrace new technology and process change.

David Gordon Schmidt

Three areas of specific expertise:

==Creating Clarity…Enriching it

…with messages that resonate and provoke action.

==Focusing Strategic Content

…that builds awareness, changes perceptions and sells ideas.

==Storytelling / Visualization

…allowing stakeholders to imagine themselves benefiting from the technology.

“One common thread through most of my work: selling change. I have seen first-hand the power of thought leadership, and how the right messages and content will support it and accelerate it. My passion is working with companies with a value proposition that capitalizes on shifting business paradigms.”

For a video preview of his work specifically for marketing missions…the approach, the tactics, the results… see his 3-minute Video Resume on YouTube, or view it now (below).  Email: DavidGordonSchmidt-at-gmail.com

 

MY MUSIC AUDIOBLOG

Music history and piano music fans: my for-fun audioblog lets you hear recording session innovations in the 1960s. My improvised piano music is also available there.

 

B2B HOME PAGE CORE SCORE (see related posts)

3 Points Each

==Home page succinctly states what the company does

==Quantifies benefits: cost reduction, time savings, ease, and/or productivity

==States two or more customer challenges that can be solved by product/service

1 Point Each

==Text links to specific problem-solving ideas

==Links to testimonials/examples

==News headline and link

TOTAL: 12 Possible Points (plus bonus points)

Pull to Push: the new E-marketing Continuum (published in PRSA’s PR Tactics in 2007)

Interested in music history?  Also see my new audioblog “Audio Eclecticism in the 60s,” where you will hear the studio experimentations of ground-breaking pop/rock artists, 45 years ago (beginning in late 1965), week by week, month by month.