Thanksgiving is Story-Telling Time
Thanksgiving is a time for gratitude, reflection … and family stories recanted over mincemeat pie.
Want a lesson in extremely compact story telling? You may have seen AT&T’s Rethink Possible TV spot.
If these guys can visually tell the life story of a fictitious future U.S. president right up through inauguration, along with the meeting and courtship of his parents, in 30 seconds, and still have time to include a leisurely look at the parent’s curious, flirtatious first glances … while demonstrating the cell phone technology that made the meeting possible …. then certainly we B2B PR content developers can deliver a case study in a one or two short paragraphs. Some of us do.
Happy turkey day to all my colleagues and friends. I’m going to try my hand and making a mincemeat pie from scratch – complete with rich, brandy-fortified hard sauce.
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About
ABOUT THE AUTHOR
David Gordon Schmidt is a builder of communications programs that work internally (employees, stakeholders) or externally (aimed at markets) to help people embrace new technology and process change.
David Gordon Schmidt
Three areas of specific expertise:
==Creating Clarity…Enriching it
…with messages that resonate and provoke action.
==Focusing Strategic Content
…that builds awareness, changes perceptions and sells ideas.
==Storytelling / Visualization
…allowing stakeholders to imagine themselves benefiting from the technology.
“One common thread through most of my work: selling change. I have seen first-hand the power of thought leadership, and how the right messages and content will support it and accelerate it. My passion is working with companies with a value proposition that capitalizes on shifting business paradigms.”
For a video preview of his work specifically for marketing missions…the approach, the tactics, the results… see his 3-minute Video Resume on YouTube, or view it now (below). Email: DavidGordonSchmidt-at-gmail.com
Music history and piano music fans: my for-fun audioblog lets you hear recording session innovations in the 1960s. My improvised piano music is also available there.
B2B HOME PAGE CORE SCORE (see related posts)
3 Points Each
==Home page succinctly states what the company does
==Quantifies benefits: cost reduction, time savings, ease, and/or productivity
==States two or more customer challenges that can be solved by product/service
1 Point Each
==Text links to specific problem-solving ideas
==Links to testimonials/examples
==News headline and link
TOTAL: 12 Possible Points (plus bonus points)
Pull to Push: the new E-marketing Continuum (published in PRSA’s PR Tactics in 2007)
Interested in music history? Also see my new audioblog “Audio Eclecticism in the 60s,” where you will hear the studio experimentations of ground-breaking pop/rock artists, 45 years ago (beginning in late 1965), week by week, month by month.
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How very adroit of you, Dave, to observe this dynamic. As humans, we like stories. We respond on a limbic level to stories, it’s part of our evolutionary physiology. Stories have a beginning, middle and end: the classic arc, and the oral tradition is a foundation of human culture the world over.
As marketers, it’s our job to understand and employ that tradition…with new technologies, new media venues and new insights into our changing communication matrix. But the core truth remains. Tell a story, tell it well, and we will listen.
Now send me that recipe, Dude. It sounds decadent as hell…and don’t spare the brandy!