Month: October 2010
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Describe Customer Challenges Right on your B2B Home Page
Stating two or more customer challenges that can be solved by a product/service, right on your home page, earns your website 3 points in my B2B Core Score rating.
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Give your B2B Home Page the Core Score
My Core Score is not about the look or the navigation within your B2B website … it’s about the value propositions and specifics presented right on your home page.